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YouTube Pursuing "Strategic Catalyst" Role for Industry
An article in the WSJ yesterday reported that YouTube may be planning to spend up to $100 million to commission low-cost web-only content as part ofa reorganization of the site into 20 "channels." While the article was short on details and YouTube wouldn't confirm anything, the initiative feels consistent with the "strategic catalyst" role I characterized YouTube as playing in the online video industry last month, following its acquisition of Next New Networks.
Categories: Aggregators, Indie Video
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Sony Pictures Taps Value of Archive With Thought Equity's Metadata Editor
Major content providers are continuing to realize that new value can be mined from archives of long-form premium content by creating and indexing metadata in order to distribute shorter clips of key scenes. The latest example came this week as Sony Pictures Entertainment struck a deal with Thought Equity Motion to use its T3 Metadata (screen shot below) for its enormous catalog of entertainment content.
Categories: FIlms, Studios, Technology
Topics: Sony Pictures, Thought Equity Motion
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Break Media and Scripped.com Give Young Screenwriters a Shot
Online video has created enormous opportunities for undiscovered talent to make it big (e.g. Justin Bieber), and this week Break Media and Scripped.com announced a contest that offers them yet another shot. The "Break's Big Break" (say that 10 times fast!) contest asks up-and-coming screenwriters to submit their script, which will be judged by a panel including Ed Burns, Steven De Souza and Break executives. The winning script will be developed and distributed by Break and five finalists will also receive $500 for their efforts.
Categories: Indie Video
Topics: Break Media
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VideoNuze Report Podcast #94 - Apr. 8, 2011
I'm pleased to present the 94th edition of the VideoNuze Report podcast, for April 8, 2011.
In this week's podcast, Daisy Whitney and I discuss Q1 '11 financings and M&A for online/mobile video companies. In Monday's post I wrote that at least $477 million was raised in Q1, which is a new record quarter since I began tracking activity 2 years ago. I break down the numbers and Daisy and I discuss what they mean.
Then I add a little more detail to my post from yesterday announcing the first 8 charter partners and 2 keynote speakers for ELEVATE: Online Video Advertising Summit on Tues., June 7th in NYC. The conference is really shaping up and there will be lots of additional news in the coming weeks.
Next week finds Daisy at Ad:Tech and I'll be in Las Vegas at the NAB Show. We're hoping our schedules coincide so we can present podcast #95 next Friday!
Click here to listen to the podcast (12 minutes, 20 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Categories: Deals & Financings, Podcasts
Topics: Deals and Financings, Podcast
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Eight Charter Partners and Two Keynote Speakers Announced for ELEVATE Conference
I'm very pleased to announce that eight industry-leading companies havecome on board as charter partners for ELEVATE: Online Video Advertising Summit on Tuesday, June 7th in New York City. In addition, two of the most esteemed executives in the industry, Albert Cheng, Executive Vice President, Digital Media, Disney/ABC Television, and David Kenny, President, Akamai Technologies (and former Managing Partner of VivaKi, and Chairman/CEO of Digitas), will be delivering keynotes. David Kenny will also be moderating a panel discussion including 2-3 senior executives from a brand/agency/content publisher following his remarks.
ELEVATE's eight charter partners include:
Title Partners: Auditude, VINDICO
Premier Partners: Adap.tv
Headline Partners: Innovid, HealthiNation, Panache, RAMP
Participating Partners: Undertone Networks
Categories: Events
Topics: ELEVATE
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Limelight Video Platform Introduces Spring '11 Release
Limelight Video Platform (LVP) is announcing its Spring 2011 release this morning, adding new features that leverage the underlying Limelightcomputing platform. LVP is the new name of the updated product from Delve Networks, which Limelight acquired about 8 months ago. Yesterday I caught up with Alex Castro, VP/GM of LVP to learn more.
There are 4 new features LVP is introducing:
Categories: Technology
Topics: Limelight Networks
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Are QR Codes the Next Big Thing for Magazines' Video?
Most likely you've noticed the black and white puzzle-looking square images popping up all over the place, known as "QR codes." I've been curious about them but I've never had a call to action.
That changed recently when I was reading an article about Larry Baer, president of the San Francisco Giants, winner of last year's World Series, in my business school alumni magazine. It was a fascinating article about how Baer and his partners had surmounted all kinds of odds to take an underfunded losing team and completely turn them around, all while endearing themselves to their local community through tons of outreach.
Because my world is so video-centric, as I was reading the article, I periodically thought, "Wow, I'd love to see this guy and really learn more about his style." Alas, a print magazine has traditionally had little opportunity to deliver on that expectation. However, there at the end of the article was a QR code, with the message "Scan the mobile bar code with your smartphone to see Larry Baer talking about applying his HBS training to baseball decision-making."
Categories: Magazines
Topics: QR code
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Last Chance for Free NAB Show Pass
Last chance to grab a free exhibits pass for the NAB Show in Las Vegas, April 11-13. There will be a lot of high-value learning and networking around online and mobile video. I'll be involved in activities on both Monday and Tuesday.
On Monday morning I'll be moderating a Super Session at 10:30am, "Connected TV: Smart Devices, New Strategies," which will feature Richard Buchanan (VP/GM, Content Operations, Comcast Media Center), Wilfred Martis (GM, Retail CE Products, Digital Home, Intel Corp), Susan Panico (Senior Director, PlayStation Network, Sony Computer Entertainment America), Jack Perry (Founder and CEO, Syncbak) and Paul Wehrley (co-founder and COO, Clicker). Connected TVs and devices are red-hot, and we will discuss their implications on the traditional TV ecosystem, how consumers are using them and what's ahead.
Categories: Events
Topics: NAB Show